SMS reminders can increase youth vote turnout

Link: Vote 2Moro: It Works – The Caucus – Politics – New York Times Blog

A new study released this week found that young people are more likely to vote by 4.2 percentage points if they receive a text message reminding them to show up to the polls.

The survey found that most of the recipients, and especially Hispanics, found the message helpful — unlike their reaction e-mail. But here’s the result that could be the most compelling to the campaigns: Each additional vote generated by the text message cost an average $1.56.