SMS Text News launches "Push 1 for Help" consultancy

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SMS Text News launches consultancy practice
Blog moves into analyst territory

June 10, London. SMS Text News, the world’s most influential blog on the mobile industry, is proud to announce it has launched a consultancy and research arm of its business in a bid to help more companies succeed.

The new section of the site, “Push 1 for Help”, launches today with the support of the Tolléjo Media Group – the company behind big-hitting blogs SMS Text News, Greenbang.com and BladeWatch.

Ewan MacLeod, chief blogger and serial entrepreneur, is to lead the venture. He made the decision to introduce the service after more than 20 large companies approached him for advice on mobile subjects, business and blogging.

Ewan said: “We’re launching this service in reaction to the demand from the industry for qualified, non-nonsense perspective and opinion — the sort of thing you don’t necessarily get from analysts. We’re highly connected to the marketplace and we’re in a unique position at SMS Text News to deliver brilliant insightful perspective.”

The move comes as the traditional technology analyst market struggles to find new ways to make revenue and differentiate their offerings. Ewan continued: “We’re taking a new approach to helping companies. Everyone in this office lives mobile and knows it inside out. We started blogging about mobile because we love it. Not many analysts can equal that passion and therefore will only deliver information and help to a certain level.”

Push 1 for Help debuts at the SMS Text News Unlimited Drinks night on June 10th.

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If you’d like a bit of help — if you’d like a report, some perspective or a confidential viewpoint, talk to me. The Push 1 for Help overview page is here.