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Sprint -- I'm one of their happy customers

In Tomi’s piece the other day, he set out his viewpoints, all of which I agree with, relating to the rather challenging position Sprint finds itself in at the moment.

Link: Communities Dominate Brands: Nightmare continues for America’s worst company: Now Sprint Nextel laying off 4000 in desperate move

The nightmare following the world’s most damaging marketing action ever, is continuing to devastate Sprint Nextel as it now issues emergency statements and desperation moves.

Everywhere I go, people tell me just how bad Sprint is.

There have definitely been some blunders — Tomi’s right that Tim, their Chief Marketing chap either needs to go quickly (or fix the situation pronto). ‘Terminal decline,’ as Tomi puts it, isn’t good news. Especially when the mobile market in the States is growing substantially month-on-month.

However it’s not all bad. Definitely not. I’ve been using Sprint for two months, fault free. The service I’ve had has been impeccable. Absolutely impeccable. In-store service across the Bay Area was friendly, pleasant and enthusiastic. Call quality is good, the data network is lightning fast and the rate plans are astonishingly good (particularly compared to my experience in the United Kingdom). I’m paying $100 a month for everything. Unlimited minutes, texts, picture messages, data, mobile television, the whole shebang. (When will someone in the UK introduce this? Come on 3… you know you want to…) And what’s more it’s only 6 cents or 3 pence a minute to call the UK with the international option (I think it’s $4.99/month or similar). Right on.

And it works. Lost my phone at the weekend and I had a replacement in one business day no questions asked. I’ve called Customer Service for a few questions — they’ve all been friendly and helpful.