Sprint trumps rivals with $100 for all-you-can-eat everything

While AT&T, Verizon and T-Mobile were all introducing unlimited voice plans last week, Sprint kept quiet. Now it’s unleashed its own unlimited offering and, to put it simply, it sounds great. For $99.99 a month, new and existing users can get uunlimited voice, data, text, e-mail, web browsing, Sprint TV, Sprint Music, GPS navigation and more for $99.99 a month.

Considering the best equivalent offer from rivals has either unlimited voice or unlimited voice and data, Sprint has one-upped its competitors in a big way. That said, it really needs to – the new offer comes on the back of the company’s latest set of financial results which show a massive loss after the operator took a writedown on the value of Nextel, which it bought in 2005.

Sprint has a hard road ahead of it but if anything could turn users’ heads, it’s offers like this.