Stop with the pink, please.

Pink. A colour for the females apparently, and one, which according to many female gadget/technology orientated websites, feel like they have to ambush my eyes with! And to be honest, I’ve had enough.

It’s bad enough that quite a few technology/gadgetry websites and even magazines insist on having half-naked women plastered all over them. I’m not trying to unravel the mysteries of the male mind here, but what ever happened to not being able to multi-task?

Well, over the past couple of days I’ve been visiting, and revisiting a number of websites for gadgetry news and the like, and particularly feminine ones, just so I can see what the different views and news are. But on all the girly ones (which are hard enough to come by), they all have this will to impose pink on me. Then the news section is made up of “look, a Louis Vuitton case for your iPhone!” Why does everyone presume the female kind to be so shallow?

Now, I know I’m not exactly talking about mobiles here, but the same thing applies. I rarely read “Heat”, “Closer”, or any of that other rubbish which tries to qualify itself as news, and interesting. But, when I do, I’m always annoyed. There will be at least one mobile advert (normally), and it angers me.

I’ll give you three guesses the colour of the phone?

I don’t even have to say the answer; I know you know it already. Sometimes though, us female kind are also given the choice of purple or “baby blue” to enlighten our eyes too; that though is still just as bad.

It’s also the technology in such phones that annoys me. I know there is at least one exception to this rule, and that would probably be the pink the Blackberry; but all the others are to put it mildly, crap.

I’ve been into the Carphone Warehouse and Phones4U quite a lot over the past couple of months. I needed a new phone, and I wanted something that was technological, within my budget, and comfortable for me. The sales staff in these shops always ask, “What phone do you have”, and at the time it was a D600 – shock horror face – “that’s a male phone; you can’t have that, let’s find you a nice girly one”. So I go along with this idea, and I get old Motorola’s, or pink Samsungs flung my way. Then, dare I ask, “What about a phone that has a good camera, and some interest going on within it”… “But those are male phones, you’re a girl, stick to girl phones.”

I’ll admit some mobiles are a bit too “blokey” if you get my sense. But still, why does half of the population have to be deprived of quality news, and mobiles, because of this stupidity.

I say it’s stupid because it could be easily solved if more females were heading the campaign companies, and the mobile companies. Instead there are a bunch of middle-aged males, who think that making a phone in a pink version is enough to sell it to the female market. I’m telling you now, you’re wrong.

Not every female likes pink, and I’m the first to put my hands up to this, I hate the colour. There are some who do like pink, and I’m also sure there are some who are happy with their limited choice in over priced mobile telecommunications; but I’m not.

I’m not going to pretend I have all the answers here, and so I’m not going to offer any ideas or suggestions. I want the mobile companies to do that. Next year I want to be surprised by the innovation in the mobile industry, mobile phones that are equally likeable to male and females, and ones which maybe are specifically gender orientated, but don’t use pink to highlight this.