Success in Obama mobile campaign
Distributive Networks has launched the latest version of its mobile messaging platform, which is being leveraged successfully by US Presidential hopeful Senator Obama to provide its supporters with innovative mobile content and communications. Within just five days of the launch of Obama Mobile, supporters from every state in the union had participated via their mobile devices, according to
Distributive Networks, the Washington, DC-based company that built and operates the text-messaging platform and delivers all messages in partnership with leading wireless connectivity aggregator, SinglePoint. Together Distributive Networks and SinglePoint are able to quickly and efficiently deliver and report large-scale text message communications with potentially hundreds of thousands of Obama campaign supporters.
“Mobile communications are rapidly becoming a part of every facet of American life, so it is no surprise that they are now playing a vital role in the political arena,” said Kevin Bertram, CEO of Distributive Networks. “Obama for America immediately recognized the power of this medium, and it has been a pleasure to partner with them to execute a strategy that establishes their commitment to innovation and personalized communications. We look forward to continuing to help them demonstrate how powerful and efficient mobile can be.”
If the 2004 presidential campaigns was defined and transformed by the role of the Web, the 2008 campaign stands poised to be distinguished as the year candidates first capitalized on the power of mobile communications. Organizations of all types are increasingly recognizing the fact that the United States has more than 200 million mobile users who send more than 350 billion text messages each month. The Obama campaign quickly grasped the power of this communications channel and committed to using it for its optimal competitive advantage. Instant, interactive viewer feedback during the recent CNN/YouTube Debate highlights why.
“2008 is a new election and that means a new technology is needed to reach a targeted constituency,” said John Zogby, President and CEO of polling firm Zogby International. “Given the numbers and degree of enthusiasm for Senator Obama among young voters, text messaging provides a quick, efficient, and near universal means to keep in touch.”
To join the Obama Mobile campaign, simply text the word GO to OBAMA (62262) or register online at http://www.barackobama.com/mobile. Supporters can then receive news and updates on events, download campaign images and ringtones, and even provide their feedback or questions via text messaging.
As one example of the utility of the mobile solution, the campaign was able to alert its mobile supporters to the August 7th AFL-CIO Presidential Forum held at Soldier Field and broadcast on MSNBC, and to solicit their feedback and questions via text messages during and following the event. Supporter sent text messages providing commentary and asking specific questions about the Senator’s position on issues that were debated.
Experts have praised the Obama campaign for how robust and sophisticated its mobile solution is. In RCR Wireless, Jupiter Research analyst Julie Ask wrote, “Barack Obama is the clear leader among his peers in terms of leveraging the cellphone for his campaign.”
