T-Mobile? 40p for an international text? 20p for a picture message?

t-mobile uk international costs
Originally uploaded by ew4n.

Am I reading this right? Have a look at the table here. If I’m in Switzerland (will be tomorrow), it’ll cost me £0.40 to send a text message back to the UK.

I can send a picture message back to the UK for £0.20.

You what?

Is this T-Mobile trying to encourage the use of picture messaging over text? If so, good news.

Or is it T-Mobile hammering us because we’re more likely to text rather than send a picture message?