T-Mobile UK Club T-Zones, weighed, measured, found wanting

Helen is not impressed…

Link: Musings of a mobile marketer: Honey I’m home

I’ve signed up to the Club t-zones from T-mobile as run by Buongiorno and it’s a bit rubbish. A joined up out of curiosity (it’s free) in January and they were still touting Christmas ringtones. Either they’re very early for Christmas 2007 or no-one updated the club for new content after Christmas. A missed opportunity surely to reach those new handset owners and those trying wap and downloading content for the first time.