T-Mobile UK Sidekick - no, no, honestly, unlimited texting doesn't exist

For all those across the pond in North America who simply didn’t believe it when I wrote the words "sidekick", "t-mobile" and "no-such-thing-as-unlimited-texting", here is the proof.  It took me a while to find the sidekick link on T-mobile UK’s site:

This is service plan A: Read it and weep. 

And this is service plan B: Read it and weep some more. 

That’s 10p per text message.

There’s a "100" service plan which I’m not even going to waste your time with.