Tell me where to text!

Roger at Technological Winter has had enough of advertisers not utilising the medium of text…

Link: Technological Winter

If you want me to sign up for a blood drive, tell me who to text.  You want me to come to your movie premier, tell me who to text so that you can text me a two or three day reminder and then an opening night text.  You want me to get excited about your new car model, tell me who to text.

I don’t have a pen and by the way I am standing in train, so no I can’t write down that web address

I agree. Although I’m quite delighted to see more and more ads around the place featuring mobile call-to-actions.

The next issue is: What happens when you text? As I’ve blogged quite often, many times I’ve tried out a text service just to see what it was like (I’m thinking of that chain of gyms… in particular, Holmes Place) and never received a reply back! So, it’s all very well adopting the medium but if there’s nothing or no one behind it ready to deal with incoming messages, it’s not very good is it?