Tesco Mobile: A new phone every year

This is a rather alluring message for those in Tesco Mobile’s target demographic, harking back to the good-old-days when mobile operator Finance Directors were a lot more liberal with their subsidy budget. There are many, many people who still can’t stand the thought of an 18-month or 24-month commitment, despite the fact that almost every advert now is priced on the basis of a 24-month deal. It’s still quite a bitter pill for many to swallow. Indeed many phones in the UK are simply ‘unavailable’ on 12-month deals. I suspect that the Tesco 12-month contract will feature what we’d consider as rather limited devices that aren’t compatible with an uber-geek lifestyle. Still, a good reminder for the target demographic… And a nice memory for the rest of us tied into multi-year deals. It could be worse. We could live in Canada where they make you sign-up to three-year deals.

Posted via email from MIR Live