Tesco Mobile possibilities

Link: Tesco Launches Own Software at MobHappy

If this works, I’m sure that Tesco’s next move will be a more aggressive launch into the mobile sector. Sure, they already have an established and pretty successful (1 million subcribers) MVNO with O2, but currently only offer big name branded handsets. Assuming O2 would play ball, what’s the betting we see a small range of own label handsets from Tesco within a year? I’m sure that high end phones wouldn’t play out, but a cheap and basic handset with the Tesco brand and made in China – why not?

I agree with Russell!