Texting a password... good or bad?

There is some great utility to be had by deploying SMS into the customer interaction stream. What’s your view on sending passwords by text? See the above screenshot.

Whilst it’s really convenient, surely it’s bad practice to send passwords in clear text sms messages?

Although, I suppose, if you’re 3 and you’re sending to a 3 device, at least there’s a degree of security there — since it’s their own network they’re using to transmit. It’s not entirely secure though.

It’d be fine for one-time passwords…