Texting features prominently in NBC's Deal or No Deal game show

Link: Reality TV Magazine: Deal Or No Deal To Offer $3 Million Top Prize.

Also returning to the show will be the "Lucky Case Game," a live interactive element where viewers in each of the three time zones (Eastern/Central, Mountain and Pacific) have a chance to win $10,000 by texting on their cell phones or by logging onto the "Deal or No Deal" website at www.nbc.com/DOND.

I’m always excited to read about high visibility SMS implementations, particularly across the States.