That MVNO? Don't worry, it's been shelved

Remember I blogged on an MVNO that was about to hit the marketplace?

Link: SMS Text News » Another MVNO for the UK on the horizon? Oh PLEASE SAVE ME

I’ve heard four specific rumours — one from a highly placed person in a mobile operator — indicating that there’s a new MVNO heading this way with, frankly, a ridiculous proposition. I don’t know how in the world they’re going to sell it to anyone but a granny, her husband and their dog

Well, I got some very good gossip about this one.

I was pulled. Aye. Obviously. Why anyone was even CONSIDERING it, I don’t know.

The rumour was it was T-Mobile as the provider. The further rumour was that they pulled the deal 5 minutes before signing. Gosh.

That’s an arse, eh? The MVNO was intended as a long distance replacement for the phone card market.

More rumours? The comanies participating: IDT, BNS Telecom, Lycratel, Libertel. (One of which is reportedly distraught, after paying 9 months wages to a full team). Well, I would be distraught too — at blowing all that money.

Total arse for those involved. Although, you have to wonder, WHO sat in front of them, originally, and reckoned this was a good idea in the first place? The market is JAM packed in the UK. Any such MVNO would have to fight — and spend shitloads — just to rise above the general noise created by the big five.