The merry-go-round continues: We'll all buy buying an iPad 3, right?

With fresh “IT’S COMING IT’S COMING [PROBABLY, SOME GUY SAID]” rumours flooding the internet about iPad 3, I sat back for a few moments to think: Do I want an iPad 3?

The interesting reality? Yes.

In fact — and I make no apologies for this — I don’t really care.

I’ll have it. Next.

Just how good is Apple, if I can say that?

It’s a given that I’ll purchase one. Possibly two.

This approach does make a mockery of all this hardware buying nonsense though. At what point can I just subscribe to Apple so I can get rid of messing about having to actually queue up or chase around for a unit? I’d sooner pay Apple £399/12 = £33.25 per month so that when the new shiny one is launched, I get it at my door.

Whether Apple release an iPad 3 (i.e. much revised) or simply do a quick evolution update, the matter is settled for me.

And it’s settled for you too, right?

You don’t really have a choice.

I was being pitched last week by a supplier to a company I’m advising. The chap bought out a first generation iPad.

I almost had to turn away.

Oh no.

Ohhhh no.

“GEEZ,” I thought, “Look how THICK that is? Look how heavy it feels in his hand!”

That’s the business equivalent of bringing out your 2002-era Compaq laptop. It’s simply not doable.

You cannot be seen with a first generation iPad anymore. You know this. I know this. Apple most certainly knows this.

You have to give it to them. Even if the iPad ‘3’ is simply the iPad 2 with a better screen and, say, Siri, then yeah… millions are going to have to buy them — almost automatically.

The $399 price point is such that they’re very much accessible for anyone with a credit card and the desire or the “need” (i.e. the desire).

If you’re working in the End User/Desktop Services team of a major company, get ready to service the myriad of requests for updates. There’s a valid business reason — i.e. reputation — as to why your chaps and ladies will start to demand iPad 3s. Some will think this ridiculous. But the majority, well, we’re already under the Apple Fashion Spell.

If you don’t think there’s an Apple Fashion Spell, then you’re either still using a Nokia N95 as your mobile multimedia computer of choice along with a 486DX (with math-co-processor on board) desktop, claiming that they “do the job just fine”.

The rest of us are sitting staring at our iPhone 4S devices wondering what the fluck Apple was thinking delivering a device that LOOKS exactly the same as an iPhone 4. How the hell are we meant to differentiate between the Vicky Pollards with their OLD iPhone 4 handsets? That is Apple Fashion Spell pain.

So bring on the iPad 3 whenever it arrives. March? April? Whatever. I’ll take two please.

Meanwhile, can someone else do a bit of innovation and original thinking rather than just make shite copies of iPads that are rubbish? Thanks.

Sent from my iPad.