The Blackberry Storm -- purpose built for Vodafone

A few weeks ago, I signed up to get news from Vodafone about the Blackberry Storm.

This notification arrived through yesterday from them:

I’m pleased. That’s the loop working. Previously I’ve signed up for updates from an array of operators and never actually got them. It looks to me like they’ve got the CRM system working well here.

And what’s this about the Storm being ‘purpose built’ for Vodafone?