The Cellfire team are off to McDonalds

Remember Cellfire won best consumer messaging application at CTIA last week? Well, I’ve got more news from them.

They’ve launched a mobile coupon marketing effort with McDonalds across greater Utah this month. If you find yourself in that area of the States, you can use your mobile to get a free iced coffee coupon.

The campaign, to promote McDonald’s new iced coffee, is live across a whopping 113 McDonalds restaurants across Utah, western Wyoming and eastern Nevada.

To participate, you simply need to download the Cellfire application to your phone and you’ll be able to bring up the coupon. To get the download link, you just text ‘mcd’ to 22888. You just show the coupon/offer on your phone to the chap behind the counter and you qualify.

I’m pleased to read more and more of these kinds of efforts, particularly in the rather ‘mobile backward’ United States. Bring it on. I hope it works well for both Cellfire, McDonald’s and the consumer.