The iPhone didn't outsell the Blackberry after all

Link: iPhone didn’t beat ALL Blackberries in July – News – Tech.co.uk

As part of the ‘ooh look we sold truckloads of iPhones’ story that was around earlier this week, there was an interesting line from market research company iSuppli, claiming that it’d “comprehensively beaten its smartphone rivals – including RIM’s Blackberry series – to take the number one sales slot in July”

Obviously some people at RIM (who make the Blackberry) weren’t too chuffed about this, and a few phone calls later (probably involving highly paid lawyers)  it emerged that what iSuppli meant to say was that the iPhone had outsold individual Blackberry models – not the range as a whole. In fact, the range as a whole outsold the iPhone by a factor of 2:1.>As the article in Tech points out, the iPhone has sold well. That’s an undisputable fact. However, claiming it’s beaten all your rivals – especially when most people think that a Blackberry is one device, and not a range of models – is not a very clever thing to do.