The iPhone spin machine rumbles along at full speed

Link: It’s a must-have … and you can’t have one | UK News | The Observer

Seems like everyones talking about the iPhone – and it’s not just the tech press. Ben Harvey forwarded this link to an article in The Observer – it seems like the hype has now reached silly levels in the regular mass market press.

Predictably, online rumours are at fever pitch, with the blogs search engine Technorati registering a quarter of a million iPhone-related posts. More unusually, heavyweight newspapers such as the New York Times and the Washington Post have joined the chorus, while the Boston Globe noted: ‘With the possible exception of Alexander Graham Bell’s original model, there was never this much hype over a landline phone.’ Time magazine lyricised: ‘Apple’s new iPhone could do to the cellphone market what the iPod did to the portable music player market: crush it pitilessly beneath the weight of its own superiority.’

Forget the moon landings, the invention of the wheel, discovery of fire and countless other life-changing events along the timeline of the human race – it appears the launch of the iPhone will be the event that’ll go down in history as the biggest step for mankind. As Ben jokes in his email, “Where were you when they launched the iPhone, daddy…?”

Of course unless you’re in the US you won’t be able to get your hands on an iPhone until sometime later this year – so we’ll have to keep ourselves busy with all the things we used to do before the ‘God Machine’ (as it’s been called) came along.