The lady who taught America to text
I just bumped into Cristy Burgan, VP Marketing Solutions for Acision.
It was Cristy who wrote the script for Ryan Seacrest, presenter of American Idol, that taught America to text.
American Idol was one of the very first text-enabled live television shows – and that got millions of Americans picking up their handsets and scrolling to the little used ‘text’ function.
Kudos, Cristy!