Clicky

The mobile internet is arriving for normobs

Normobs, (“normal mobile users”) are getting internet on mobile. They are actually getting it. They are understanding it and they are using it.

How do I know this?

Well, I was listening to an absolutely rubbish radio programme last night in the taxi from Darlington station to The Grand (but not very) Hotel in Hartlepool. The presenters on TFM sounded drunk and were randomly taking calls on-air and, one moment, discussing getting absolutely wasted and on the other hand, discussing Auschwitz concentration camps with a surprising emotional range.

Quickly the presenters got off concentration camps and on to the subject of their T-Shirt competition. They asked one caller if he had ‘the internet’ as they were busy trying to give him their email addresses.

“Do you have the internet? Go on our site and you’ll see our address there…,” they explainded t the caller.
“Right,” said the caller.
“Do you have the internet?” the studio team asked again.
“Aye, I do, on me mobile,” replied the caller.

Fascinating.

The caller did not appear to have a computer and broadband connection, instead, he uses the internet on his handset. Brilliant.

When I hear of normal mobile users exhibiting this sort of behaviour, I smile. It’s by no means representative of the whole country but for one guy somewhere in Teeside, it’s breaking through! Mobile internet is moving from geek to normob.