The Sun newspaper launches QR codes

When The Sun, the UK’s most influential newspaper launches QR codes, you know that technology is advancing — particularly given the popular saying that The Sun is written for those of a reading age of 8. Or is it 7? Is consumer acceptance of QR codes just around the corner?

Link: The Opinionated Normob: SuperSexySoaraway: Now with added QR codes

The Sun newpaper’s new mobile content service has achieved early success with around 11,000 users registered so far.

The barcode-based technology enables users to scan their mobile phone over pages of the newspaper, which in turn uploads relevant information onto the device. For example, a football fan could read a match report and use the technology to upload video highlights of the game.

Readers must download a piece of software onto their mobile to use the service, but new Nokia handsets come with it pre-installed. The application uses a barcode technology called QR (quick response) code.