This Friday in London: Come and hear about mobile location

This Friday morning I’m speaking at the New Media Age Live event. The topic is ‘location-based services demystified’ and I’m doing a 30-minute introduction in the morning. If you’d like to come along, you’ll need to be fast — you can register here. If you’re a NMA subscriber, the cost is £95 — non-subscribers pay £125 (or £150 which includes a magazine subscription — good deal).

The event takes place at the rather swish Mayfair Hotel in London from 9am-1pm.

Here’s the event programme:

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Chairman: Michael Nutley, editor-in-chief, New Media Age

9.00-9.30 Registration

9.30-10.10 Introduction – what are location-based services?

10.10-10.50 What is the audience for location-based services, how is it changing and how are marketers taking advantage? 
– David Fieldhouse, owner and strategy director, Lucidity Mobile

10.50-11.20 Coffee break

11.20-12.20 Case studies: Jimmy Choo and FreshNetworks – taking social media offline
– Matthew Rhodes, client services director, FreshNetworks

12.20-1.00 Panel discussion; the future of location-based services for marketing.
– David Fieldhouse, owner and strategy director, Lucidity Mobile
– Matthew Rhodes, client services director, FreshNetworks

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See you there!