Three months of respite and now the iPhone 5S rumours begin. Joy!

That’s your lot. Three months. That’s all you get.

The relentless iPhone rumour march has begun once again. Mobile Marketing Watch couldn’t stand it any longer and has covered the ‘story’.

Do you think we’re likely to get bored — or, at best, just numb — to this sort of thing soon? I remember the whole country going nuts over the original and subsequent series of Big Brother. But by the time series 9 had rolled around, hardly anybody bothered to even write about it, let alone watch it.

This is hardly the sort of thing you want to be reading if you’re 1 month into a 24 flipping month contract on your iPhone 4, which is shortly about to become three generations out of date…