Today is Bada Day

It’s the Samsung Bada Developer day today. I’m heading to their event to listen, learn and report. Bada is, for a long time, been ‘the other one’ that many developers have been aware of. The big challenge for Samsung is getting awareness and then action from developers. And we’re not just talking programmers. It’s not just about the people who write code, it’s about the chaps who set policy, who guide, manage or run the mobile development policy for their organisations. There is good awareness of Bada, as far as I can see. What’s interesting is I haven’t yet had a generic press release sent through a wire service announcing an app’s availability on Bada. That’s often a good indicator of sentiment. It is, however, very early days for the platform. The first generation of devices are hitting (or have just hit) the market and the second generation are glinting in the distant sunlight heading our way. I found the first device capable and nicely thought-through, so I’m looking forward to a hands-on experience and the opportunity to hear what their executives have to say. If you’re heading to the London Bada day and you see me, say hi. Meanwhile, do any readers have a Bada device yet?

Posted via email from MIR Live