Tomi's letter to American Executives on texting

Running a mobile company in North America? Put a link to Tomi’s post here on your website or consider including it with your business pitches…

Link: Communities Dominate Brands: Letter to American Execs: Joining the future of communication, via SMS text messaging

once again I was reminded of how differently American business executives treat SMS text messaging, compared with their European, Asian, African and Australian business executive colleagues. Even Latin American business execs are now warming to SMS text messaging, yet American bosses tend to dismiss this opportunity. Why?

Have a read. It’s a super summary and series of compelling reasons why text messaging should be more readily adopted by our American colleagues.

(Thanks Stefan!)