TV drives US premium SMS revenue

Link: Reality TV Driving Premium SMS Revenues

Telephia has published a report which says that USA premium SMS revenues totaled more than US$273 million, making up 32 percent of mobile content revenue in Q1 2007.

Voting/sweepstakes entries generated more than US$35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.

47% of the volume is quite impressive. Hopefully the US market has learnt from the mistakes of the UK broadcasters when it comes to premium SMS and telephony.