TXT4 launches mobile site for Vauxhall's New Corsa car

Text NEW CORSA to 84464 to check out what TXT4 have created with Vauxhall Cars.

I really liked what they’ve done. They’re pushing the boundaries — compared to what much more traditional, sedate brands are doing. Whilst other people are saying ‘text us to book a test drive’, Vauxhall are sending you to a wap/mobile site, giving you a bit of entertainment AND helping you request a brochure, book a test drive and so on. This is critical. I abhore mobile campaigns that aren’t well rounded. Just whacking consumers back a ‘thank you’ text message in response to their enquiry isn’t good enough. So kudos to Vauxhall and TXT4 for doing something different. I’ll be interested to see if this pushes up their test-drive bookings more than a standard shortcode text only campaign.

Here’s the full text of the release:

Vauxhall Motors has launched a mobile internet site as part of its New Corsa campaign that centres on a fun, fictitious band called the C’MONS.

Profiling each of the characters from the band, the WAP site has been developed by mobile technology specialist TXT4 Ltd. Featuring a number of free downloads including wallpapers, screen-savers, real tones and video, the site has been designed to provide consumers with an interesting and innovative way to interact with the C’MONS.

Vauxhall’s digital marketing manager, Paul Fitzpatrick, said ‘The Mobile Internet is advancing continually and from our experience, is becoming an increasingly popular way for consumers to interact with brands. The WAP site we launched in July for the new Corsa pre-launch received a strong response and we were keen to provide the same rich media experience for people wanting to find out more about the C’MONS.”

The SMS call to action, encouraging consumers to text a keyword e.g. CMON, to 84464 is featured across Vauxhall’s national TV, press and outdoor campaign, with each channel assigned a unique keyword to allow responses to be tracked.

Following Vauxhall’s recent unveiling of the link between the CMONS and the New Corsa, initially promoted separately, the Corsa WAP site is also being updated with reference to the band, as well as a number of features allowing respondents to request a brochure, book a test drive and locate their nearest dealer. The Vauxhall Corsa WAP site is accessible by texting ‘New Corsa” to 84464.