Txtstation uses live graphics to get 2.5% text response from US audiences

Link: Case study: Txtstation grapples with graphics – March 2006 – Sport and Technology.

New Zealand based Txtstation Global provides an SMS voting to live TV service with a difference: rather than collating data just for an end of match award, the current voting positions are regularly updated and given a graphic representation on screen.

‘The graphic representation has been key,” says Matt Coleman, managing
director of Txtstation. ‘The ability of the fans to see the ongoing
state of the votes and influence the outcome plus naturally serving as
a regular reminder of the competition has massively boosted voting.”

Txtstation’s overall response rate is at 2.5% of TV audience in the
USA, which represents a 200% increase over the previous text votes.

We use live graphical representation of current stats whenever we’re doing anything in a nightclub or a live event.  I’ve often wondered why British television companies don’t actually do live graphical representation for their votes.

I suspect this is due to infrastructure issues.  Typically speaking, the ‘text supplier’, the company handling the voting, is in a completely different location — which would make live statistic graphics a bit of a challenge. 

I’ve seen some of the UK music channels do something similar though.