UK 18-24s: Mobiles a priority before sex, alcohol & chocolate

It wasn’t like that in my day, I tell you…

Heh… have a read of this:

Link: SourceWire | Press Releases – Young People Can’t Survive Without Their Mobile Phones

Young people are almost as dependent on their mobile phones as they are on cash. According to new research commissioned by LINK, these are the two items that 18 to 24 year olds see as basic necessities.

The poll was conducted by YouGov on behalf of LINK to raise awareness of mobile phone top up facilities at cash machines. More than 2,000 GB adults that own a mobile phone were asked which items they would be most upset to be without. Topping the polls as the most needed possession for 18 to 24 year olds was cash, with 30 per cent saying they would be most distraught without it. In second place were mobiles, with 23 per cent stating they couldn’t survive without one.

The survey results also showed that 18 – 24 year olds would be more willing to go without alcohol, chocolate and sex for 24 hours, than their mobile phone.

For some time now you’ve been able to top up your pay-as-you-go mobile from ATMs — I think this is an excellent service and I wonder how well it’s being used.

Graham Mott, head of planning and development at LINK, said, ‘The survey highlights that mobile phones and cash access are people’s top priorities, and cash machines now provide a one stop shop to top up your phone and withdraw cash. This quick and easy service is available at any time of the day from any cash machine displaying the green top up logo. You can now top up mobile phones at over 42,000 cash machines across the UK.”

You can find out more information about tapping in (your pin) to top up here.