UK market permanently screwed by premium rate scandals

The top chap at interactive production company, Endemol, was quoted in today’s Guardian saying that the recent premium rate scandals have permanently damaged the market in the UK. I’m not surprised given the amount of newspaper and TV headlines about it. That sort of thing gets into the consumer mindset very quickly and is extremely hard to change.

Link: Call-TV scandals have damaged UK market, says Endemol group boss | Media | Guardian Unlimited

The chairman and chief executive of the Endemol group has said the recent scandals surrounding participation TV have permanently damaged the market in the UK.