UK snowfall sends AQL traffic up 5x this morning

I just heard from Fliss over at messaging service provider — and regular MIR advertiser — AQL. The saw their traffic hit 300,000 texts before 9am this morning.

As AQL top man, Dr Adam Beaumont explains:

“Companies can store the mobile numbers of staff or customers with us securely in an online list. If they then need to make an emergency announcement – such as to inform staff that the offices are closed due to bad weather – they can just log on and send one message which can then be relayed to their contacts at the touch of a button”.

I asked AQL for a bit of a summary on text usage. They report that the upsurge in messaging was caused by many firms announcing office closures or informing customers of cancelled deliveries or site visits.

Good news. Pleased to see the medium of text getting a good work out!