UK TV what's on now/next guide by SMS

Link: backstage.bbc.co.uk :: Prototypes :: .

Text the name of a BBC TV station (no radio stations – yet) to 07781 488578.

This will send you back a text message with what’s on now/next on the TV channel you selected. It also contains a link to a xhtml-basic page that shows you the programme information (synposis), so if your phone supports clickable SMS messages you can click straight through to the programme details. At the moment the pages are xhtml only, so it won’t work on old WAP1.0/wml-only phones (but it wouldn’t be hard to add this capability, as the pages as ultra-simple..).

I was having a look at BBC Backstage and came across this prototype. Really smart. I could imagine this being very successful if it was marketed well. I know we all tend to have electronic programme guides but it’d be really cool to be able to get the info to your mobile!