Unlimited SMS launched by Telia Sweden

Link: All You Can Eat SMS Tariff.

Telia Sweden is launching an "all you can eat" SMS tariff. For the price of US$13.50 (SEK 99) per month, Telia’s customers can send as many SMS messages as they can to all mobile networks in Sweden.

Ahh super!  How long before a UK mobile operator launches something similar?  Months or years? 😉