Uplinq: AR, Jay Wright of Qualcomm Presents Vuforia - Part 1

This is Momchil with another video filmed at Qualcomm Uplinq 2012.

Jay Wright, Senior Director, Business Development at Qualcomm presents Vuforia, the Qualcomm Augmented Reality technology which brings a new dimension to the mobile AR experience.

In this video you will see a demo of Vuforia as a tool to scan real products in a real life American Apparel store, and instantly display the online store alternatives, no QR or barcode needed!

Here is the video: