Uplinq: The brilliantly theatrical Paul Jacobs keynote introduction

I went to the back of the hall for the start of the Paul Jacobs keynote at Uplinq this morning. I was expecting some kind of whizzy introduction — I wanted to get some of it on camera. I’m pleased to report that I wasn’t disappointed.

Some chaps arrived into the crowd with big drums. They set them up and then proceeded to freeze, listening into their radio headsets for the stage instructions. The lights went down. Some fancy spotlights illuminated each of the drummers spaced across the hall.

And boom.. the drums began beating. Then after a few moments, the massive screen came alive… see for yourself with the SocialCam video I captured:

At the end, do note the thousands of folk all cheering when Qualcomm’s top man, Paul Jacobs, hits the stage. Pretty impressive stuff.

And hardly any of them were Qualcomm employees either 😉