USA Today to offer free text alert and search service

Link: USA TODAY Keeps Readers Informed With Free Mobile Search and Text Message Alerts

USA TODAY partners with 4INFO, Inc., a pioneer in mobile search and text messaging services, to offer this informative and entertaining service to its readers. Users sign up to receive free text alerts on the subjects that are most important to them — from news, sports scores, stock quotes and weather forecasts to celebrities, movies, travel, and a variety of other topics. Promoted daily in the newspaper, anyone can sign up by sending a text message to the short code 44636, along with a key word for the subject desired.