Using text for social marketing

Link: Spare Change: Cell-ing Out: Using Mobile Phones for Social Marketing.

You still think that cell phones are just for making phone calls? Oh ho ho! What an antiquated notion! While I have to admit that I don’t use my own cell phone for much other than placing calls and checking the time, many other people use their phones for text messaging, taking pictures, downloading music and keeping their rolodex.

Nedra Weinreich writes an excellent overview and points out some uses of mobile marketing that I haven’t come across.