Verizon Adds To V CAST Programming

Verizon Wireless already has a pretty robust offering of digital TV in their V CAST programming, but they’re still adding more. They’ve added content from the Sundance Channel, Break.com, TOKYOPOP’s Manga Video and Anime, and Barclays Premier League Games.

The content from the Sundance Channel will consist of daily updates from the 2008 Sundance Film Festival, as well as clips from previous years’ festivals. Break.com features male-oriented videos in short-form such as slapstick humor and other short videos and will make all of their content available to V CAST customers. TOKYOPOP is one of the biggest publishers of manga and anime programing, with the first ever publishing program for North America. They’ll be bringing Programming such as Bizenghast, Rave Master, and PiNMeN to Verizon’s channel lineup. Fox Soccer Channel is the last new recruit, bringing England’s Barclays Premier League coverage live to Verizon’s V CAST service. There will be more than 35 new clips per week, with in-game coverage and other updates on the soccer league.

Verizon has most certainly set the bar high for Mobile TV content in the United States. With AT&T set to launch its own MediaFLO-powered Mobile TV service later this year, I’m anxious to see how the landscape looks this coming Christmas.