Virgin Mobile celebrate birthday with SMS giveaway

Link: Virgin Mobile celebrates birthday with free SMS offer

Happy Birthday to Virgin Mobile’s South Africa operation – they celebrated their first year in the market on Friday. And to say thank you to their customers, they’re offering free Virgin to Virgin SMS until this coming Sunday (June 30th).

Peter Boyd, CEO of Virgin Mobile SA, has also said that part of the proceeds from any new subscriptions purchased before this Sunday will be donated to homeless charities, and will go towards the purchase of blankets for the homeless.

Virgin Mobile, who use operator CellC’s infrastructure, are believed to have around 150,000 subscribers at present – according to an article in the South African Sunday Times. They also quoted Virgin boss Richard as saying “Virgin Mobile has cracked the South African mobile telephony market many thought was oversaturated and impenetrable. We are growing from strength to strength and we are here to stay.”