Virgin Mobile first with nationwide mobile TV?

Link: Virgin Mobile to ink mobile TV deal with BT | The Register.

Virgin Mobile looks set to be the first cellco to sign up to a nationwide TV service, according to a report by the Financial Times. The pink paper reports that the tie-up is due to be announced tomorrow at the 3GSM trade show in Barcelona and will provide punters with at least five TV channels and a number of radio stations.

I’ll need to see it.  I just don’t get turned on by mobile TV at the moment.  It’ll be interesting to see the revenue model.