Virgin Mobile & Qwikker nail the competition at the 2007 Global Mobile Awards
I’m sure I met a guy from Qwikker once. I think it might have been James Martin. Nice chap.
Anyway news in today that Qwikker, working with Virgin Mobile, blew away the competition at the 2007 Global Mobile Awards. It was all down to some rather well executed bluetooth hot spot activities. Normally, you’d have to put me in a straitjacket, if that’s how you spell it, and drag me kicking and screaming to view your bluetooth marketing device.
However, in this context — at the Virgin Music Festival — I think the technology implementation was extremely well suited. Obviously if I’m there watching a band, there’s a 10-1 chance I’m going to be in the market for some related mobile content. More than if I was walking through Liverpool Street Station one day.
Here are the details:
Bluetooth hot spots, created and executed by Qwikker, featured at the 2006 V Festival 20.02.07: Virgin Mobile and Qwikker have been crowned winners of the ‘Best Mobile Advertising’ category at the 2007 Global Mobile awards held in Barcelona last week at 3GSM. The campaign beat tough competition from Vodafone, Cingular, FOX Entertainment and many others to take the title at the ‘Mobile Oscars’.
Virgin Mobile impressed judges with their Bluetooth hot spots, created and executed by Qwikker, which featured at the 2006 V Festival in Chelmsford, Essex. Nine areas were set up across the festival site with each offering free music downloads of live performances including Morrissey, Kasabian and the Young Knives which had just been heard on stage, demonstrating how great music on your mobile can be.
Festival-goers were encouraged to make use of the service through a series of posters, flags and stickers spread across the site, with a further 4,000 texts being sent out letting users know where to pick up free music.
The success of the V Festival campaign was incredible with over 30,000 mobiles connecting to the service over the three day period, amounting to 47% of the target audience being reached – a key reason why Virgin Mobile and Qwikker took the crown.
The judges commented further on the campaign, saying it was `Neatly composed and well executed – with both brand and user benefit’.
You can peer at Qwikker’s website here: www.qwikker.com. If you know James, ask him if he ever met me at a presentation years ago. I might be thinking of someone else. I’m sure it’s Qwikker that do the Virgin Mobile mbites right?
Thanks to Sarah from MustardPR for forwarding this one over.
Check out the new Virgin Mobile logo too. Thoughts?
