Virgin Mobile USA's $79.99 unlimited offer

Got this from the Virgin Mobile USA release…

For many Americans these days, expenses seem a lot more “unlimited” than wireless phone offers. With the cost of gas, air travel and other items, it seems the sky is the limit for what we have to spend. That’s why Virgin Mobile USA will unveil its new “Totally Unlimited” calling plan for $79.99 on July 1, the lowest priced and first unlimited nationwide calling plan without roaming charges or an annual contract that can be purchased by cash or credit.

$79.99… that’s just over forty UK pounds. Fantastic deal. And what’s more, if you add on $10 extra, you get unlimited text and picture messages…