Vodafone and Google
Link:Reuters Article.
Britain’s Vodafone Group Plc, the world’s biggest mobile phone operator by sales, said on Tuesday it has signed a deal with Google to offer search capabilities on its Vodafone live! 3G service.
Google are on the frontpage of T-mobile’s mobile home page already. They’re apparently going to be a ‘few clicks’ from the Vodafone Live frontpage.
Vodafone could do so much better. It just isn’t good enough to make the consumer have to pay £2.50 every time they click on a new page that looks half interesting. Get them engrossed. Get them hooked. Get them sharing and connecting, interacting and continually using the service — then sit back and let the data revenues roll in. Don’t try and nail me for £3 for some 100 pixel wide image of an FHM babe.