Vodafone Passport advertised on Lastminute.com newsletter

I’ve been receiving the Lastminute.com newsletter almost the moment it started all those years ago prior to the heady dotcom days.  This week I spotted a smart ad on it from Vodafone, telling the readers all about their Passport service (75p per call internationally). 

Very good ad placement I reckon. You can see it bottom right on the screenshot.