Vodafone spontaneous gigs

Link: Mobile Marketing Magazine: Vodafone goes all Spontaneous.

Vodafone  is expanding its music interests, with the creation of a music property called ‘TBA’. This is a series of six ‘spontaneous’ gigs by top bands in cities around the country, starting in April, with one each month, culminating in The Vodafone Live Music Awards in October.

Pretty nifty!