Vodafone UK drops mobile broadband to 15/month

I caught this ad in the national press today:

3UK has been doing great business with it’s 10 pounds/month USB modem offer ever since it came out late last year — previously, Vodafone’s offering was a minimum of 30 pounds/month.

To qualify for the 15/month offer, you need a new 18-month contract and the deal includes a reasonable 3GB of data/month.

Now Vodafone has dropped prices to the level of other operators, I think it’s safe to declare mobile broadband as a service for the masses.