Vodafone's step into social media with Facebook

I’m rather impressed to see that Vodafone has taken the jump into the social media space properly, with the launch of a Facebook application that lets you send text messages and have the cost of doing so billed to your Vodafone account.

Stuart Dredge over at PocketPicks caught this and points out that it’s not just for Vodafone customers — anyone (I think, in the UK) can use it. You can buy credits from the system — the cheapest rate is 7p per text, giving you rather a good saving over the standard 12.5p rate most Vodafone customers pay out of bundle. Still quite steep. Particularly when you can send your friends a ‘free’ Facebook message.

But the utility of being able to send messages directly to someone’s handset still generally wins, doesn’t it?

It’s good to see an operator getting stuck in with what looks like a solidly built application. It worked first-time for me and I now have 25 credits to blow!

You can add the application by visiting this address: http://apps.facebook.com/connecttofriends.