Vyke release Vyke Lite

With Ewan off to meet mobile VOIP and messaging company Vyke as I write, it’s rather apt timing to tell you about their new Vyke Lite software released today.

The software provides mobile users worldwide access to Vyke’s low cost international calling and text messaging service. Totally free to download, Vyke Lite supports viral user-to-user distribution and features a redesigned, easier and friendlier to use interface.

Focussed on distribution via Vyke’s successful Vyke Direct retail program, the new version of Vyke Lite has been totally re-engineered from its previous incarnation, Vyke Mobile. Vyke Lite retains Vyke Mobile’s most popular services such as international IP-initiated calling and low cost, operator independent text messaging, but is now free to download and distribute by users worldwide.

Vyke Lite is a Java-based mobile application that allows users to quickly and easily make low cost, operator independent international calls and text messages. It features an ease-of-use oriented interface similar to the scroll-and-click menus found in many mobile handsets. Vyke Lite allows users to access their handset’s address book directly from the application, simplifying the calling and texting process, while also supporting such standard phone features such as predictive text entry.

Jan Berger, Executive Vice President of Global Sales for Vyke said, “Previous versions of Vyke Lite have been tied to online user accounts on Vyke.com. By upgrading the software and releasing it into our successful scratch-card based VoIP distribution program, Vyke Direct, we are greatly expanding Vyke Lite’s potential distribution base. Our market studies show that Vyke Lite is very relevant to Vyke Direct customers and we are very enthusiastic about its impact in the market.”